The banner had, besides the face of Sergio Marchionne, the Chief Executive of FIAT Group and Chrysler also those of Marianna Madia, Minister of Public Administration and Simplification, and the prime minister Matteo Renzi, and the text on the banner said "Let's fire them for a right cause". Several black demonstrators wore a white mask on their face, "to show that were all equal, in order to protest, against the system", said one of the demonstrators.