Etic has opened its business in a building which was confiscated from mafia. The sign on their shop door which informs about this re-use of a confiscated property often rouses tourists' curiosity. The store is owned by 6 associates. One of them, Roberta, says that Addiopizzo sticker gives her a sense of protection; she told that the sticker gave her the strength to throw out a person who had entered the store demanding that "you have to give money to the church". Besides being a store for clothing and accessories designed by it's owners, it's also connected in other activities, such as a greenhouse for growing cactuses grown by persons with mental illnesses.